Hi, I'm Anna Vetrinskaya.
■ GROWTH CO-FOUNDER · FOR FOUNDERS WHO BUILD GLOBAL BUSINESSES
More often it gets stuck in decisions, focus and the team. Over 20 years, my partners and I built agencies with hundreds of people, and I have seen this many times. Now I work with founders directly, as a growth partner. I work with a small team of strong specialists. My AI agents handle the routine work, and you and I decide where and how to grow.
MY EXPERIENCE
From zero to #1
MEDIA AGENCY IN RUSSIA IN 2024 (AKAR/SOSTAV RATING ↗). CO-FOUNDER AND DIRECTOR OF THE AGENCY BUSINESS
850 people
ON MY TEAM
~$700M
MEDIA BUYING IN 2024 (AKAR/SOSTAV ↗)
CLIENTS: SBER · BALTIKA · OBI · ASKONA · 2019–2025
Partner and CEO
OF ONE OF RUSSIA'S FIRST PERFORMANCE AGENCIES
Top 10
DIGITAL AGENCIES IN RUSSIA
130+ people
ON THE TEAM I LED
CLIENTS: TINKOFF · MTS · MEGAFON · RENAISSANCE INSURANCE · 2009–2015
AI platform
AD CREATIVES BUILT ON DATA: META, TIKTOK, GOOGLE
Co-founder
AND COO: PARTNERSHIPS AND GROWTH
Enterprise
FIRST PAYING CLIENTS IN FINTECH AND E-COMMERCE
PRODUCT: FROM SIGNALS TO FINISHED VIDEO CREATIVES · 2025–2026
Guest lecturer
AT UNIVERSITIES AND BUSINESS SCHOOLS
Practitioner
I TAUGHT ALONGSIDE MY AGENCY WORK
Course author
MARKETING AND ADVERTISING
INVITED BY: SKOLKOVO · HSE · RANEPA · NETOLOGY
01 / APPROACH
Agents do the routine work. Strategy, ideas and orchestration are my job.
Often the bottleneck is not the channel. It is the focus, the fear of spending, or a hypothesis everyone has fallen in love with. So while the agents go through the ad accounts, I spend the first meeting talking to the team. My ICF coaching certification helps here: people often know where the problem is, but do not say it out loud.
I care that the business grows, not that the campaign looks good in a report. So I suggest, I argue, and I spend your budget as if it were mine.
Agents work 24/7 and produce a lot of text. I do not forward it to you. I read, check, find out what really happened, and come back with conclusions: what we see, why, and what we do next. Context matters for agents. It matters for people too.
Everything I set up for a client, I first build and run on my own projects. With all the mistakes along the way: from a token budget that is gone in one evening to an agent that argues with me about the numbers. That is why your agent does not touch campaigns or budgets without human approval, and all its actions are written to a log.
I strengthen the team you already have, or build one from zero. Together we build processes, hypotheses and agents. If I leave, you keep a system that works without me.
02 / FORMATS
Not sure which format fits you? Start with the first one. After the Growth Diagnostic it will be clear whether a 90-day plan is enough, or whether you need a shared memory for the team and me on the project long term.
01 · A WORKING DAY WITH YOU AND YOUR TEAM
A full-day strategy session. The first step, whichever format you choose.
A strategy session with you and your team. Before we meet, I study your brief, data and market and come with hypotheses. We go through the goal, the funnel, bottlenecks, channels, creative, the team, and where AI can save time and money. The team makes the decisions. This is not a top-down audit.
DISCUSS A SESSION →02 · AI INFRASTRUCTURE FOR MARKETING
A shared marketing memory for your team and AI agents.
It holds goals, rules, data, test history, what worked and why. Agents work 24/7 and do not start from zero every day, and people make the decisions. It is easier for the team to keep the context up to date, and easy to onboard a new person: complete and current project data is already in one place.
MY TOOLS ON GITHUB →03 · YOUR PARTNER IN GROWTH
I join the project as part of your team.
Full involvement: strategy, channels and media, team and processes, Marketing Shared Brain. For founders who want to lead their market. You can start small. Ambition and pace matter more.
TELL ME ABOUT YOUR PROJECT →WHEN I AM NOT A GOOD FIT
If you need a contractor to “just set up the ads”.
If you expect a guaranteed 10x in a month.
If you want a stream of reports, not conclusions.
If you want to confirm a decision you have already made, not find the best one.
03 / ABOUT
20+ years in advertising. With partners, I built Adventum, one of the first performance agencies in Russia. Then, with my team, I built SberMarketing (part of the Sber group, Russia's largest bank): from zero to the #1 media agency in Russia in 2024 (AKAR and Sostav media agency rating). I had 850 people on my team.
I also know firsthand what it is like to be on the product side: I spent several years building and scaling ShoppyBoom, a SaaS platform for social commerce.
Now I am developing a new model: an AI-native boutique. Put simply, an agency with agents. It has people too. Me, for one :)
Agents handle the routine work. A small team covers what needs expertise and experience. And I bring it all together.
BASED ON GALLUP CLIFTONSTRENGTHS · TOP 5: STRATEGIC, ACTIVATOR, MAXIMIZER, COMMAND, POSITIVITY
I AM STRONG AT
Strategy: I see several paths and choose the best one. Launching: I turn ideas into action and do not like long discussions. Making strong things stronger: I turn good into great instead of fixing what is weak. Being direct and bringing energy.
I NEED
Freedom to decide, speed and co-creation. I do my best work where I can suggest, argue and try things right away.
WORKING WITH ME WILL BE HARD IF
You like long approval rounds and polishing processes for years. To be honest, I hand routine work and reporting discipline to my agents and team.
BETWEEN SESSIONS
WORKED WITH:SBERTINKOFFMTSMEGAFONBALTIKAOBIASKONA
04 / SCOUT
An agent that finds new AI and advertising releases once a week. I built it for myself when I got tired of checking which of them are real and worth testing. A good fit for B2C teams that run paid acquisition.
WHAT IT TRACKS
Meta, Google, TikTok, Apple, AppsFlyer, new models and MCP. You describe your product and market, and the scout picks what is relevant to you.
HOW IT CHECKS
Search summaries sometimes describe products that do not exist. The scout checks dates and numbers against the company's website or repository.
HOW TO SET IT UP
Download the file, add your context and schedule it for Monday mornings. Once a week you get 3–5 findings and what to do with them.
05 / START
06 / FAQ
A growth co-founder for founders who build global businesses. 20+ years in advertising: former co-founder of SberMarketing (from zero to the #1 media agency in Russia in 2024, AKAR and Sostav media agency rating), former partner and CEO of Adventum. I now run an AI-native boutique: a small team of strong specialists, AI agents and me. I live in Amsterdam, the Netherlands.
An agency sells services and hours. An outsourced marketer completes tasks. I join the project as part of your team and I am responsible for growth: strategy, channels and media, team and processes. That is why the pricing is different too: a retainer plus a growth bonus tied to a metric we choose together. I do not take a percentage of your ad spend.
B2C products that can scale: mobile apps, fintech, edtech, e-commerce. My main focus is founders who are entering new markets. If the budget is still small, we start with a Growth Diagnostic or a Marketing Shared Brain setup.
The Growth Diagnostic has a fixed fee per session. Marketing Shared Brain: a fixed setup fee and a support subscription. Growth Co-founder: a retainer plus a growth bonus. Equity is possible but not required. I give an exact price after the brief and a call, when I understand the task and the value I can bring to the project.
A shared marketing memory for your project, used by the team and AI agents: goals, rules, data, test history, what worked and why. Agents work 24/7 and do not start from zero every day, people make the decisions, and a new person is easy to onboard. Modules today: Project Memory, Creative Loop, Daily Ads Advisor, Funnel & Forecast, Meetings to Tasks, Competitor Watch, AI Scout, Founder Report. The list is not final. I keep developing the Brain, and by the time you read this, something new has probably been added.
An agent can make changes to campaigns, but only after a person approves them. The team has a dashboard, alerts and logs, so you can see what the agent did. I connect to ad accounts only through the platforms' own official connectors (MCP): Meta, Google, TikTok, AppsFlyer. No third-party layers in between. I regularly check my agents for vulnerabilities, including with newer models.
No. Agents handle the routine work: research, competitor analysis, scouting new AI tools and ad platform updates, data collection, reports, drafts. They also reduce human error: they do not get tired, they keep the full history, and they notice things a person could miss. Decisions and strategy stay with people.
Fill in the brief (5–7 minutes) or pick a time for a free 30-minute call. Whichever format you choose, the first step is the Growth Diagnostic: a strategy session with you and your team. You get a growth map and a 90-day plan.
English and Russian. Teams and markets differ, so I prepare documents and reports in the language that works for you and your team.